To Comprehend The Unfaltering Love Of Victor Frankl, We Must Essays

To comprehend the unfaltering love of Victor Frankl, we must understand his circumstances. There is no way we can step into his shoes to experience his tragedies, but his vivid descriptions help us vicariously relive his tribulation. He opens a window into his world, and we can actually see the scenes he paints for us. ?The accompanying guards kept shouting at us and driving us with the butts of their rifles,? he says (348). It is difficult to put ourselves in his position of despair. Being forced to do things, in abominable conditions, against our will when our lives depend on it is not something we, as modern Americans, know much about. It may be more difficult to understand how he keeps his hope alive. Frankl clings to the one thing even the Nazis could not take away from him. The love for his wife was a bond even death could not erase. ?There was no need for me to know; nothing could touch the strength of my love, my thoughts, and the image of my beloved,? Frankl writes (349). I think it is wonderful how he can recall his wife's face amidst the chaos around him. He exhibits great discipline in a place of desolation. He has an optimistic approach to the hardships of the day. When the others are moping about, he still thinks about her. In addition, his thoughts take him away from any physical pain he may be experiencing. Even though he is lovelorn, he has the ability to drift to another world though his love (349). What words can describe a love like Frankl's? John Alan Lee writes a typology on different kinds of love. Looking at a few types, we can see qualities that characterize Frankl's love. A touch of eros is apparent, because Frankl can remember what his wife looks like. He describes her smile and look. ?Her look was then more luminous than the sun which was beginning to rise? (Frankl 348). Maybe when they first saw each other, there was a physical attraction. It was probably not an infatuation with looks, because he imagines a conversation with her. They had a very strong relationship, so it is dissimilar to eros in that respect. Furthermore, it would definitely not have ludic qualities that are more fleeting (Lee 302-303). Storge love would most likely be the closet type to their love. Lee describes falling into storgic love, ?with the passage of time and the enjoyment of shared activities? (305). He also mentions how some people based their love on friendship and companionship. I believe this is the love Frankl and his wife felt when they were together. ?A man who has nothing left in this world still may know bliss, be it only for a brief moment, in the contemplation of his beloved? (Frankl 348-349). Even when they were separated from each other, it was a sweet love that Frankl had to get him through that incorrigible time. Also characterized by storgic love, is the incredible strength of the bond. Even when the lovers are apart from each other, it does not stress the relationship as much as other types. Lee gives us the example of Ulysses and Penelope (305). Even though Ulysses had not seen his wife in ten years and had been told she was dead, he still used all his strength to get back home. I am of the opinion that Frankl's love for his wife was this strong. It did not matter whether his wife was dead or not. ?Had I known then that my wife was dead, I think that I would still have given myself, undisturbed by that knowledge, to the contemplation of her image...? (Frankl 349). The love was truly admirable that they had for each other. At the same time, I do not think their love was a mania. He did not experience despair from her absence; instead, it gave him hope. However, if we throw in a bit of agape love, I think this well describes different aspects of Frankl's great love for his wife. Lee defines agape as, ?a generous, unselfish, giving of oneself? (309). The affection Frankl and his wife had for each other was probably like this. I can imagine him doing little things around the house for her that showed how much he cared. It was certainly a love they shared equally. Finally, it would seem to me Frankl's noble love was scarce. Working in the cold ditches everyday must have psychologically then physically killed many men. Those who

AMIR IZZAT BIN KAMARUDZAMAN FB15103 Essays - British Knights

AMIR IZZAT BIN KAMARUDZAMAN FB15103 Essays - British Knights AMIR IZZAT BIN KAMARUDZAMAN FB15103 MOVIE REFLECTION 1. Stand up for your rights We can see that the Malayan people have the rights to to govern their own country by their own people and no outside forces should get involve. The people must stand up for their rights against outside forces. From the movie we see that the British Empire wanted to establish Malayan Union that wants to take control over Malaya. Because of this, the people went on strike demanding for the Malayan union not to be formed . 2.Good strategy In order to win a fight, we must have a good strategy. A good strategy makes it eas ier to take down the enemy. In the movie, a good strategy was conducted by the MPAJA where they targeted the plantations first which was the economic bone of the British empirein Malaya. It was a smart idea by the MPAJA because then they wont have resources. 3. To never give up When we are down, we should still go forward and never g ive up .We should not lose hope . When the communist attacked and killed the plantation to disrupt the economy ,the planters and British did not run away but they prepared themselves to fight back by equipping themselves with firearms . 4.United against a common enemy We should always stay united no matter wht race or religion we are because together we are stronger like the Malay phrase 'bersatu kita teguh, bercerai kita roboh'. By being being united we can achieve greater things in life. From the movie, united can be seen when the British decided to work together with the locals to take down the communist threat. 5.B e prepared and educated If we want to achieve something, we need to educate ourselves first. We must prepare ourselves beforehand if things don't go as planned. This we can see when the British wanted to defeat the communist where they are hiding in the jungle but they are slowed down by the thick jungle and not prepared. 6. Psylchological tactics You gain people's trust by using psychological tactics. If you want something from a person , you need to gain his trust. Psychologial tactics can be seen in the movie when General Sir Gerald Templer adopted the "hearts and minds" campaign which ultimately gained the support of the people . 7. Leadership skills are important Leadership is important so that the people have someone to rely on and know what is best for them. Leader holds a big responsibility for an organization ,community ,country etc. Bad leadership skills can be seen when British High Commissioner Sir Edward Gent cannot handle the pressure from the communist on the contrary to the good leadership skills led by General Sir Gerald Templer who did great in helping to defeat the communist. 8. Bravery We should be brave in what we believe in or what we are fighting for. In this movie see the bravery of the communist to fight the British eventhough they are low in numbers. Despite they are in huge disadvantage compared to the British forces ,they still willing to fight them. 9. Language barrier It is important for us to learn other languages also. This will allow us to be able to communicate with other people of different languages thus making it easier to understand each other so there wil be no misunderstanding. From the movie we see that British learn our language and Chinese so that can communicate. 10. Patriotism Everyone must have this patriotism value implemented in ourselves. It is important for us in Malaysia to feel the need to defend and fight for our country. In the movie ,the people wanted to get rid of the communist terrorising the Malayan people so they cooperate with the British to take down the communist and accomplished it .

The Benefit to Affordable Housing in Communities - Affordable Housing Research Paper

The Benefit to Affordable Housing in Communities - Affordable Housing Is Not a Detriment To Neighborhoods - Research Paper Example Affordable housing is an indispensable part of all communities they are not detriment to neighborhoods, and when they get done correctly they will have a positive economic impact. People require decent housing to be happy, healthy and successful. The in affordability of housing is a serious problem, mostly in the growing cities where the demand of affordable housing exceeds the stock of less expensive and older residences. Increasing the affordability of housing helps solve problems and achieve other planning objectives. These include: 1. Reduce the homelessness and its associated problems. 2. Flexibility and financial savings to lower income households. 3. Accommodating students, lower wage workers, hence supporting local economic development. 4. Allows aging in place. Affordable and accessible housing that are suitable for disable people allows residents to stay in their community through the changes. 5. Road and parking facility cost saving. The residents can help reduce parking c ongestion and the costs of parking to the government and businesses. 6. Increased levels of economic opportunity. An improved access to employment and education leads to increased rates of employment and wages. ffordability requires more than low mortgages and rents. True, affordable housing should [sic] affordable accessible housing, i.e. lower priced housing situated where the basic services are easily accessible without the use of automobiles. Affordable accessible housing allows the households with different incomes, needs and abilities to live as one in diverse and attractive neighborhoods. Affordable housing is, therefore, not detriment to the neighborhoods but offer the chance of people living together in harmony Affordable housing organizations become primarily concerned with providing help to many low and moderate income households to achieve significant and affordable housing. Housing, however, affects the surrounding neighborhoods they get located in, together with the li ves of the residents. Nevertheless, properly managed and designed affordable housing can have a positive impact on the property values in the surrounding areas. The impact of affordable housing on property values The major reason for the opposition directed towards the development of affordable housing is the idea that the surrounding property values will get affected. Having new affordable housing creates concerns over the development of poorly maintained structures, negative changes in the neighborhood ways of life and lead to increased crime. These problems should be weighed against the ways that the development of affordable housing projects could impact the values of the surrounding property values positively. These developments could take the form of rehabilitation of dilapidated buildings and vacant lots. Affordable housing could be maintained and managed well (Ahrentzen 17). Developments of affordable rental projects with nonprofit management get found to have positive impac ts

Assignment Example | Topics and Well Written Essays - 250 words - 3

Assignment Example Data for the 2009 ACS survey was collected between January 2009 - December 2009. Respondents were asked about their income from the previous 12 months. Data generated from the 2009 ACS therefore refers to the period January 2008-Noverember 2009. On average women earned $35,549 per year. On average men earned $45,485 per year. Women therefore only earned 78.2% of what men earned (i.e. men earned 21.8% more each year than women). Compared to the previous year (2008 ACS), both genders experienced a wage increase (men earned $324 more, whilst women earned $445 more). This indicates that the gap between men and women’s earning is decreasing. In all 50 states, women’s average earning were less than men. However, there were significant variations between gender earnings in several states. For example, in Arizona, California and Texas, women to men’s earnings ratios were 80% or more (smaller earning gap between genders). In Wyoming there were very significant differences in gender earning (women only earned 65.5% of what men earned). Why Do Women Earn Less Than Men? There are many reasons why women on average earn less than men. Reasons include; Under represented in highly paid jobs, e.g. bankers, lawyers Traditionally associated with domestic duties, e.g.

Reformists or Fundamentalists for Iran Essay Example | Topics and Well Written Essays - 750 words - 1

Reformists or Fundamentalists for Iran - Essay Example This difference leaves the citizen with a choice to make in a democratic nation like Iran (Koontz 98). No party is said to be perfect in their ideas since, in either side, there are both positive and negative effects. However, having compared the goals ideologies and their take on religion, I will advocate for the reformists. This paper seeks to examine the main agenda of the reformists compared to those of the fundamentalists by analyzing their respective ideology, theocracy and religion. The goals that the reformists seek to achieve make them distinct from the fundamentalists. Their main objective is to preserve theocracy in the country. They put emphasis on the need of bringing certain democratic reforms into existence (Koontz 25). Every Iranian should be aware of his or her right accordingly and no one should be discriminated in regards to the gender or the tribe. For instance, in this years elections’ campaigns the reformists who had found refuge in the West due to p ost-election repression of 2009, had come up with a competing discourses as to what reform should be composed of and how an Islamic Republic should look like (Seifzadeh 254). This, according to me makes reformists admirable than the fundamentalists, who base their theocracy on the belief that not all people are equal. To illustrate the theocracy of the fundamentalists, we examine on their belief about the nature of women and men and their roles in society. They argue that, in Iran, women are inferior to men both mentally and physically. Their duties were restricted to child bearing and nurturing prescribed by their biological determinism. They were also to ensure comfort and satisfaction to their husbands. The Fundamentalists sought to suppress the roles performed by women and enhanced control of men over women. They ensured that their visibility in public was not guaranteed. This is not a true picture of a democratic country

Fragrance Advertising and Brand Study

Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe Fragrance Advertising and Brand Study Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe

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Life Liberty and the Pursuit of Same Sex Marriage Though the United States in modern times has fostered a politically correct environment, where any form of bigotry or bias is frowned upon and scorned, and though we live in a country that was founded upon the principle of equality, gay and lesbian Americans today still struggle for acceptance, and to be allowed in all fifty states to legally marry their partner. While this nation has fought bigotry and bias for many years, the same sex marriage issue came into focus in the late 1960's, and has grown in fervor and ferocity every decade since then. Today there is still no unified federal law or policy in place in regards to this important issue, and states have many different views and policies in place, as do different political parties, religious sects, individuals and other organizations. It is difficult to believe, in this day and age, that we as a nation still struggle to recognize and respects the rights of all individuals. Gay and lesbian people believe that they should have the same legal rights as heterosexual couples in regards to marriage, and they have valid points. If you spend your adult life in a relationship with someone, they should be able to have rights when you face a medical crisis or die, and they should also be able to take advantage of the same tax breaks as any other couple. Opponents, especially religious opponents, consider gay marriage unnatural and a violation of the traditional union between a man and a woman, but it is also important to point out that at different points in American history, women and minorities were not viewed as equals to the white majority. Thankfully those things have changed over time, and much like the civil rights movements, th... ...disagree with their party's core values in regards to this issue, but they are a small minority. To put it very simply, I don't see how anyone, in this day and age, can argue with same sex marriage. I believe in the principles that this great nation was 5. founded upon, that we are all created equally, that we have a right to liberty, that if we don't break laws or hurt anyone, we should be treated fairly, and that discrimination of any kind is wrong. Also, there is supposed to be a separation of church and state, so I don't believe religious morals and principles should guide policy or law. Ultimately, I believe we will get past this issue, as volatile and polarizing as it is, and same sex couples will get the legal rights they deserve, and this country will not sanction legalized discriminations against anyone due to their skin color, sex, religion, or sexuality.