Social Transformations Of New Capitalism - 1611 Words

discourse, and specifically discourse that reveals social transformations of New Capitalism, but to determine how societies work and produce both beneficial and detrimental effects and of how the detrimental effects can be mitigated if not eliminated (Christie, 2003, p. 203). Fairclough’s critical approach to texts societal elements affect personhood via discourse. Through his exploration of how the New Capitalism imposes constraints on individuals and societies, Fairclough argues that all people have agency although it is limited by social structures that are imposed on them. Social agents have the ability to â€Å"texture texts† and to â€Å"set up relations between elements of texts† (p. 22). Linguistic and genre restrictions partially†¦show more content†¦9). The concept of intertextuality provides important analytic insights into comprehending the use of repetition, which is one of the main foci in the book. Drawing upon Friedrich’s (1986) notion of individual imagination, Tannen proposes that communication occurs when individuals activate their imagination to make sense of another’s speech. In other words, it is through the processes of individual imagination that people construct knowledge as well as em otions. The details and images produced by one’s speech generate sounds and scenes associated with emotions in others’ minds which enable them to create a shared meaning. This shared meaning then creates a community where individuals are united in relationships. Within and across different communities, Tannen argues that one’s identities are socially constructed through the joint production of meaning and relationships between interlocutor(s) and interactant(s). Examining the notion of intertextuality and the essential relationality of meaning in language, Tannen proposes the need to consider identity construction as social and interactional processes. Talking Voices: Repetition, Dialogue, and ImageryShow MoreRelatedTransforming Of The Market Society1573 Words   |  7 Pagesfunction (Polanyi 68). For instance, people in market society believe that economic relations are more needed than interpersonal relations (Polanyi 44). Polanyi calls the emergence of market society â€Å"the great transformation†. My thesis is the change to market society is a fundamental transformation due to market society being characterized by self-regulation, fictitious commodities and an emphasis on individuals, which are considerably different from past societies. A number of the differences that takeRead MoreMarket Society1668 Words   |  7 PagesXiaoxi Chen Chen 1 Professor Cameron Johnston AP/SOSC1140 12 February 2015 The Great Transformation to Market Society We are living in market society, which is so different from previous societies. In market society, the whole of society is a system of self-regulating market (Polanyi 43). In order to make the market society function, people need to think and act in certain ways(Polanyi 68). For example, people in marketRead Moresosc1140 essay31658 Words   |  7 Pagesï » ¿Xiaoxi Chen Chen 1 Professor Cameron Johnston AP/SOSC1140 12 February 2015 The Great Transformation to Market Society We are living in market society, which is so different from previous societies. In market society, the whole of society is a system of self-regulating market (Polanyi 43). In order to make the market society function, people need to think and act in certain ways(Polanyi 68). For example, people inRead MoreThe Great Transformation Of The Market Society1486 Words   |  6 Pagesa human invention that took place with the ideas of capitalism. The great transformation started with the modern state. It is crucial to understand the great transformation because prior, in the past, the market had little say on the society. Currently the market is what shapes our society and culture. The role of the market has drastically and dramatically changed and is something that controls people. To understand the great transformation it is first important to understand ‘the market society’Read MoreAnalysis Of The Book What Every Environmentalist Needs Can Know About Capitalism 1194 Words   |  5 PagesBook Review (what every environmentalist needs to know about capitalism) To begin this critical review of this book, the brief and precise introduction and summary of the whole book is needed before discussing with the authors’ main arguments. However, this book is mainly emphasizing the magic relations between the capitalism and current environmental problems. In the other words, while there are some people who argued that the capitalism thinking is necessarily required for addressing all of theRead MoreThe Shift from Traditional Societies to a Market Society1012 Words   |  5 Pagesconditions are integral components of a market society, which interacted and changed the ways we view market society today. I will discuss the shift from traditional societies to a market society to explain what Polanyi refers to as â€Å"the great transformation†. I will then talk about the changes that have occurred in the workplace, the impact on these workers, and the worldview of those in a market society. According to Polanyi, a market economy becomes a market society when all land, labour andRead MoreEconomy By J. K. Gibson Graham Essay1450 Words   |  6 Pagesauthor uses an array of theories from multiple school of thoughts (economics and non-economics) in social science to inform the readers about the capitalist and non-capitalist parts of the economy and ways it can be changed through discourse. The goal of this book is to problematize capitalism as an economic and social descriptor and to create a new, diverse language to describe the economy (2). Capitalism has been understood and portrayed as a dominant form of the economy (4). It is seen as a majorRead MoreEmergence of Market Society1713 Words   |  7 Pagesâ€Å"The great Transformation† gives insight on how much society actually allows the market to dominate. To Polanyi a market society is seen as social relations embedded in the economy instead of the economy being embedded in social relations. Examining both of these books gives a great understanding on how life was without the market and how it came to be. Taking note of Rineharts work as well on how the workplace has drastically been changed by the market is key to analyzing the transformation as a wholeRead MoreKarl Polanyi, Max Weber And Robert Heilbroner1540 Words   |  7 Pages Material and ideological conditions are present in the modern society and those before, each influencing the other. Material conditions determine an individual’s way of life, the wages they collect, and how such earnings determine social class. It is through ideological conditions that ideas derive, which give birth to the ways civilization behaves and operates. This paper will look at a series of theoretical works by Karl Polanyi, James Rinehart, Max Weber, and Robert Heilbroner, deliberating theRead MoreKarl Marx : Is Alienation A Systematic Result Of Capitalism?1711 Words   |  7 PagesSystematic Result of Capitalism? Name: The Marx’s theory of alienation was based on antagonism that things that are related together and are in harmony as well as social separation of man from aspect of man’s nature. One can only be left to ponder if alienation is a systematic result of capitalism. Predominance of private ownership of means of production and exploitation of wage labor all characterize alienation, therefore, alienation is the culmination of capitalism. According to Karl Marx

The And The Garden Party Essay - 2118 Words

A social totality is not a concept born of mere delicate measure but of a grand scheme of aspects - of mixed languages and customs in a society or the social and economic class and the way those two intertwine. One of the best ways of defining a concept is to understand what it is not, or in a story, the characters that do not define it. Stories such as Madame Bovary by Gustave Flaubert and â€Å"The Garden Party† by Katherine Mansfield both define the borders of the social totalities of their worlds by writing clear characters – Emma Bovary and Laura – that do not belong within that social realm. When stuck in their respective worlds that they grow up in, Emma and Laura believe they understand life because they know their places in the familiarity of what they have always known, but when they become exposed to that breach of their individual worlds, their knowledge is expanded to that of a social totality beyond what they knew. They no longer understand how to f it into their worlds because they do not relate to any of it, leaving them with a sense of discomfort and loneliness, longing for something more. The idea of writing a social totality comes from a process of building a society believable enough that the reader can immerse themselves into the story without strain, all the while incorporating solid facts of that society to make it seem realistic. As described by Georg Lukacs , â€Å"The goal for all great art is to provide a picture of reality in which the contradictionShow MoreRelatedThe Garden Party Analysis3917 Words   |  16 PagesTHE GARDEN-PARTY The Garden Party is a 1922 short story by Katherine Mansfield. It was first published in the Saturday Westminster Gazette on 4 February 1922, then in the Weekly Westminster Gazette on 18 February 1922. It later appeared in The Garden Party: and Other Stories.[1] Its luxurious setting is based on Mansfields childhood home at Tinakori Road, Wellington. Plot summary The Sheridan family is preparing to host a garden party. Laura is supposed to be in charge but has trouble withRead MoreTheme Of The Garden Party862 Words   |  4 PagesThe Garden Party The main idea for an interpretation of a deeper meaning of the story, The Garden Party by Mansfield, is relating life and death to be held hand-in-hand. In other words, one day I can live joyfully and think I can be eternal but death is always near. I don’t usually like to think about death because it can be something frightening and overwhelming. Although in this story, I can see that Mrs. Sheridan is a woman from a high-class society. A family that is concerned about with whatRead MoreThe Garden Party Analysis3908 Words   |  16 PagesTHE GARDEN-PARTY The Garden Party is a 1922 short story by Katherine Mansfield. It was first published in the Saturday Westminster Gazette on 4 February 1922, then in the Weekly Westminster Gazette on 18 February 1922. It later appeared in The Garden Party: and Other Stories.[1] Its luxurious setting is based on Mansfields childhood home at Tinakori Road, Wellington. Plot summary The Sheridan family is preparing to host a garden party. Laura is supposed to be in charge but has trouble with theRead MoreKatherine Mansfields The Garden Party1617 Words   |  7 PagesThe way we think and act often changes as we grow up and go through different experiences. In her short story ‘The Garden Party’, Katherine Mansfield demonstrates the progression from childhood innocence to the experience and knowledge of adulthood. Through a background of Laura, and comparisons of her in the beginning, middle and end of the story, this essay will discuss how the protagonist’s perceptions of herself, others and the world around her change. In various sections of the story, MansfieldRead MoreWinter Dreams And The Garden Party1225 Words   |  5 Pages Winter Dreams and The Garden Party I have chosen two short stories the first one being F. Scott Fitzgerald’s Winter Dreams and the second one being Katherine Mansfield’s The Garden Party. â€Å"Winter Dreams† was written in and published in 1922, and so was â€Å"The Garden Party†. â€Å"Winter Dreams† takes place during the winter months and we find the main character Dexter Green skiing on the golf course that he is a caddie for during the golf season. During the offseason, Dexter’s imagination becomesRead MoreThe Garden Party By Katherine Mansfield1326 Words   |  6 Pagesher own emotions trying to please others and satisfy herself at the same time. She follows the rules as she was raised to, in a large home with her wealthy family, and yet she is unsatisfied, seeming to want a simpler life. The short story â€Å"The Garden Party† by Katherine Mansfield suggests Laura Sheridan is very different from her family and others around her; she battles an inner conflict with wanting to do what s right, leading to a moment of realization that brings her full circle with her thoughtsRead MoreThe Garden Party By Katherine Mansfield922 Words   |  4 PagesLaura’s World and the Conflict in it In the short story â€Å"The Garden Party† that is by Katherine Mansfield in 1922. There is some important issues that are going on in Laura’s life that she has to deal with. Laura’s conflict with her family and also with society, her conflict with self and also about her, and how the theme works in the story. There is a major conflict that Laura has to deal with between her family and society: which is dealing with the death of the man. This conflict has developedRead MoreKatherine Mansfield s The Garden Party925 Words   |  4 PagesKatherine Mansfield’s usage of characters in â€Å"The Garden Party† illustrates the contradiction of values between the upper class and lower class, yet it also seems that Laura and Laurie, who is more like his upper class family, are twins. Laura has different values than her family. Laura states, â€Å"’But we can t possibly have a garden party with a man dead just outside the front gate,’† indicating that Laura is willing to throw away the whole big party that she planned, because a man from the poorerRead MoreEssay on Katherine Mansfields Garden Party824 Words   |  4 PagesSet in colonial New Zealand, The Garden Party falls into two clearly different parts. A lot of the story is about the preparations and the consequences of the garden party, it was organized by the daughters of the privileged Sheridan family. As dawn breaks, Laura goes into the Sheridans exquisite garden to inspect the proposed site for the marquee. Her encounter with three workers hired to raise the tent is awkward and confused, as she finds herself torn between being a snob and her developingRead MoreSymbolism In Katherine Mansfields The Garden-Party1241 Words   |  5 PagesThe short story I choose from the book is calle d The Garden-Party by Katherine Mansfield. The story takes place in a rich family and they are ready to have a garden party; however, in the poorer neighborhood across the street, there is a young man just died in an accident, and when the youngest daughter Laura hears about that, she wants to cancel the party and show some respect to the poor family, but her mother and sister think Laura’s idea is naive and unbelievable; a rich family like them do

Why Education Is Important to Me Free Essays

Desiree Johnson AC1208297 Achieving Academic Excellence EN110 Writing Assessment 5_06 January 13, 2013 â€Å"Why college education is important to me† Being a teacher is the first step to changing the youth of today’s minds one brain at a time. I feel education is the key in making a career driven person. I know many say education begins in the home but that’s just the foundation to a college ready child teachers are often the second source of this very important foundation. We will write a custom essay sample on Why Education Is Important to Me? or any similar topic only for you Order Now We are the tools used to make a child ready for future they are going to have. It gets even better with all the new ways you can be college ready or even attend colleges around the world. Not just the old fashion paper and pencil deal we can use the technology today to be a college graduate. Even so it still needs the knowledge of an instructor who is educated to lead a college student to a career. You just don’t want someone with lack of experience trying to educate you about something they absolutely know nothing about. That’s you I know college is important to me because I want children to succeed and dream the most spontaneous dream. I want children to walk away and feel the difference I made in the their life. That’s the joy of being an educator but to get there I have to get a college degree to teach. It’s my dream and it maybe a far aim but I’m shooting for it and hoping not to miss. I knew I wanted to work with as a teacher since high school but not just any teacher. I want to teach in special education field with the pre-school. College was the only way to reach my dream of being an educator. As we all know life as a whole different way of letting you reach your goals. This made me decided to do online it would be my only option because we both have to work to support the family and we got married so young. I took and interest in our local Pre- school and as Childcare workers article says, â€Å"Often, these positions require additional training such as a bachelor’s or master’s degree. † To many Pre- School teachers need help in opening another center and I love to lead the classes. To teach the special needs student on how to live a normal life as possible with build the stable foundation they we; need in the future. They face a difficult world out there and I know they need as much help as they can get. I currently work with them and I enjoy coming to work seeing the big difference some of us make. So I thought what better way then to help them as early as pre-k. â€Å"Why college education is important to me† With this economy down fall jobs are a little hard to find. I found that schools are always in need of educators with experience or a degree. As a Pre school aide we have tons of trainings to keep up to date on laws and requirements. In addition, teachers are always in training or going back to college to gain more knowledge of the changing world around us. I always think there is always room for improvement big or small. I know as an educator there is training almost every weekend to train on a new program to introduce to the classrooms. I know a good degree means hard work and dedication to getting to my goal. Even passing all exams and the state tests requirements. It’s going to be all worth it when I have the paper in my hand saying I can teach and accomplish my big dream. My reasons why to go to college can often be answered in simple one word â€Å"money†. As the BIG PAY OFF says,† Average earnings ranged from $18,900 for high school dropouts to $25,900 for high school graduates, $45,400 for college graduates, and $99,30 for workers with professional degrees (M. D. J. D, D. D. S, OR D. V. M. â€Å". Lets face it with kids and household needs are not getting any cheaper. Even as a family of four we still living pay check to pay check with both us working and even taking up extra activities to make a little extra income. Every cent counts when you don’t know what’s going to be your next check. That’s why I know a steady job that’s always going to be in need no matter where we go is what I need. This education degree will give me just what I’m looking for a job that is successful. As of now my job is paying well but there is always a chance that I can be let go due to budget cuts. As pre-k teacher I can move to another district but as a health aide it’s a rarely any job openings. I know teachers are always need at any district you go to. That’s also a big factor in why being an educator is a good growing field and it has some great opportunities. Someone taught us and inspired us. No one really wakes-up one day and says I want to go to college to fail. We go for a reason or a deeper thought of earning a better life. We are all eager to learn. Rather it is in education or in our careers. With this in mind, technology just makes it easier to accomplish our dreams of a better life and career for our future in college. In my eyes the teacher is one of the most important people in a young child’s life. More than often it’s where a lot of life lessons are learned at in school. A teacher shapes a student into being a future educator or help to reach their dreams. Even now technology is a big part of our teaching. Even now some high schools are using laptops and other forms of technology as a source of teaching. So education and technology lay the foundation for a child to see dreams and look for the possible future too come. Bibliography â€Å"Often, these positions require additional training such as a bachelor’s or master’s degree. † (2008). Highest paying jobs without college. MyPlan. com, LLC, 2009; Bureau of Labor Statistics, U. S. Department of Labor, 2008. Retrieved on 2/10/13 from http://www. myplan. com/careers/top-ten/highest-paying-without-college. php † Average earnings ranged from $18,900 for high school dropouts to $25,900 for high school graduates, $45,400 for college graduates, and $99,30 for workers with professional degrees (M. D. J. D, D. D. S, OR D. V. M. † Day, J. C. , Newburger, E. C. , The Big Payoff: Educational attainment and Synthetic Estimates of Work-Life Earnings, U. S. Department of Commerce, 2002. Retrieved on 2/15/13 from How to cite Why Education Is Important to Me?, Essay examples

Risk and Due Diligence of Castro v Transfield †Free Samples

Question: Discuss about the Risk and Due Diligence of Castro v Transfield Pty Ltd. Answer: Introduction In the given case, the primary legal issue was whether there was negligence on behalf both the appellant and the defendant. For resolving the legal issue involved in the case, the proper understanding of the term negligence is necessary. The term negligence refers to any conduct that is under-rated in accordance to the code of conduct or behavior established by any legal system, in order to protect others from any risk, harm, injury, or damage that is unreasonable. Any person is said to have acted in negligence if that person has failed to perform any certain conduct or behavior that any prudent person would have conducted under like circumstances. Case Reference The given caselaw is extracted from the case of Castro v Transfield (Qld) Pty Ltd. (57 ALJR 619) 1984. In the given the appellant was Castro, a worker of the Transfield (Qld) Pty Ltd, which is the defendant. In the given case, a permanent disability occurred to Castro when he was involved in carrying an oxygen bottle as heavy as approximately 146 lbs. Castro is reported to have the practice of carrying such heavy bottles during the course of his work. The given case also provides that the Company failed to provide adequate circumstances for using any trolley to move such heavy bottles (Graetz Franks 2013). Legal Issues in the given Case There are two primary points of argument in the given case. The legal issues or the point of argument in the given case is as follows: whether the defendant is liable for acting negligently for not providing adequate circumstances for using trolleys in moving heavy oxygen bottles? whether the appellant is liable for acting negligently by carrying such a heavy bottle by himself and taking the assistance of any other employee? (Alexander, 2015) Arguments in favor of the Appellant The appellant, Castro has brought the allegations of negligence on the part of the Company for not providing proper working circumstances. It is establishedlaw that the duty, responsibility and obligation of maintaining, initiating and providing safe workplace or safe structure of work lies on the part of the employer and not the employee. The employee, who is affected by the absence of workplace safety, is regarded as a victim who can claim damage against his employer in the court of law. This is what happened in the case of Castro (Stewart Stuhmcke 2014). The given clearly states that the Company failed to provide that circumstance, where trolleys could be used to carry very heavy bottles of oxygen. Therefore, the established law could hold the Transfield (Qld) Pty Ltd Company held liable failing to make arrangements of trolleys for their employees, for carrying heavy oxygen bottles. The established obligation or responsibility does not include any hypothetical reasonability on th e part of the employee that he is under any to perceive any potential risk of injury or damage. The mere possibility of any real risk is sufficient (Barker et al., 2012). Arguments in favor of the Defendant In the Court of law, the defendant Transfield (Qld) Pty Ltd Company, used the plea against the charge of negligence brought against by the appellant Castro that oxygen bottle was too heavy for any reasonable person to carry by himself. The Company also remarked that Castro could have taken the assistance of another employee to carry such heavy bottle rather than carry it by himself. The defendant can also state that the appellant was an experienced worker. The task that he was conducting was no new to him (Taylor, 2014). Castro was in charge of the entire procedure of carrying the oxygen bottles, and he could have easily given directions to others for helping him (Sage, 2015). Castro could also have opted for the assistance of a forklift driver to help him. The load of 146 lbs is by obvious reasons too heavy for any person to lift alone. The oxygen bottle was also of an awkward shape and size. The process of lifting involved by Castro was itself dangerous and awkward and was in contr ary to the suggestions and instructions that are forwarded by the Company towards their employees in case of lifting heavy oxygen bottles. If Castro would have acted in accordance with the recommendations and suggestions of the Company, then he would have been able to avoid the risk of back injury and in a way his physical disability. The established law makes a consideration of several elements in judging whether any person has acted in accordance with any reasonable person, who would have acted in the like circumstances. The elements are experience, knowledge, perception and experience. Therefore, in the given case all the mentioned elements are present. The defendant could have used the plea that the appellant Castro has experience as well as knowledge of the work. Castro should also have the perception that lifting such heavy materials may cause him damage (Roodman, 2012). Conclusion From the detailed discussion of the facts of the case and the established law, the due diligence falls on the part of the Company. The Company is directly responsible for its non-failure to comply with its responsibility to provide its employees the favorable environment of working. The Company was under the obligation to provide to their employees the adequate working environment necessary for their working. In the given case, the Company can be held liable for the complying the criterions that cause the act of negligence (Gibson et al., 2013). The criterions that are needed for the occurrence of the act of negligence are duty to take care, breach of that duty, loss or damage caused by any other party due to the breach of the duty. In the given case, the defendant, Transfield (Qld) Pty Ltd Company has committed the offense of negligence because it has failed to comply with its duty of taking care of employees. The breach of duty of the Company to take care of its employees and provide favorable environment for working has to lead to the damage or injury of its employee Castro, in the form of permanent disability. References Alexander, K. (2015). Tort Liability for Ratings of Structured Securities Under English Law.University of Oslo Faculty of Law Research Paper, (2015-06). Barker, K., Cane, P., Lunney, M., Trindade, F. (2012).The law of torts in Australia. Oxford University Press. Gibson, A., Richards, B., Blay, S. (2013).Torts Law in Principle. Law Book Company. Graetz, G., Franks, D. M. (2013). Incorporating human rights into the corporate domain: due diligence, impact assessment and integrated risk management.Impact Assessment and Project Appraisal,31(2), 97-106. Roodman, D. (2012).Due diligence: An impertinent inquiry into microfinance. CGD Books. Sage, A. P. (2015).Risk modeling, assessment, and management. Y. Y. Haimes (Ed.). John Wiley Sons. Stewart, P., Stuhmcke, A. (2014). High Court Negligence Cases 200010. Taylor, M. B. (2014). Due Diligence: A Compliance Standard for Responsible European Companies.European Company Law,11(2).

To Comprehend The Unfaltering Love Of Victor Frankl, We Must Essays

To comprehend the unfaltering love of Victor Frankl, we must understand his circumstances. There is no way we can step into his shoes to experience his tragedies, but his vivid descriptions help us vicariously relive his tribulation. He opens a window into his world, and we can actually see the scenes he paints for us. ?The accompanying guards kept shouting at us and driving us with the butts of their rifles,? he says (348). It is difficult to put ourselves in his position of despair. Being forced to do things, in abominable conditions, against our will when our lives depend on it is not something we, as modern Americans, know much about. It may be more difficult to understand how he keeps his hope alive. Frankl clings to the one thing even the Nazis could not take away from him. The love for his wife was a bond even death could not erase. ?There was no need for me to know; nothing could touch the strength of my love, my thoughts, and the image of my beloved,? Frankl writes (349). I think it is wonderful how he can recall his wife's face amidst the chaos around him. He exhibits great discipline in a place of desolation. He has an optimistic approach to the hardships of the day. When the others are moping about, he still thinks about her. In addition, his thoughts take him away from any physical pain he may be experiencing. Even though he is lovelorn, he has the ability to drift to another world though his love (349). What words can describe a love like Frankl's? John Alan Lee writes a typology on different kinds of love. Looking at a few types, we can see qualities that characterize Frankl's love. A touch of eros is apparent, because Frankl can remember what his wife looks like. He describes her smile and look. ?Her look was then more luminous than the sun which was beginning to rise? (Frankl 348). Maybe when they first saw each other, there was a physical attraction. It was probably not an infatuation with looks, because he imagines a conversation with her. They had a very strong relationship, so it is dissimilar to eros in that respect. Furthermore, it would definitely not have ludic qualities that are more fleeting (Lee 302-303). Storge love would most likely be the closet type to their love. Lee describes falling into storgic love, ?with the passage of time and the enjoyment of shared activities? (305). He also mentions how some people based their love on friendship and companionship. I believe this is the love Frankl and his wife felt when they were together. ?A man who has nothing left in this world still may know bliss, be it only for a brief moment, in the contemplation of his beloved? (Frankl 348-349). Even when they were separated from each other, it was a sweet love that Frankl had to get him through that incorrigible time. Also characterized by storgic love, is the incredible strength of the bond. Even when the lovers are apart from each other, it does not stress the relationship as much as other types. Lee gives us the example of Ulysses and Penelope (305). Even though Ulysses had not seen his wife in ten years and had been told she was dead, he still used all his strength to get back home. I am of the opinion that Frankl's love for his wife was this strong. It did not matter whether his wife was dead or not. ?Had I known then that my wife was dead, I think that I would still have given myself, undisturbed by that knowledge, to the contemplation of her image...? (Frankl 349). The love was truly admirable that they had for each other. At the same time, I do not think their love was a mania. He did not experience despair from her absence; instead, it gave him hope. However, if we throw in a bit of agape love, I think this well describes different aspects of Frankl's great love for his wife. Lee defines agape as, ?a generous, unselfish, giving of oneself? (309). The affection Frankl and his wife had for each other was probably like this. I can imagine him doing little things around the house for her that showed how much he cared. It was certainly a love they shared equally. Finally, it would seem to me Frankl's noble love was scarce. Working in the cold ditches everyday must have psychologically then physically killed many men. Those who

AMIR IZZAT BIN KAMARUDZAMAN FB15103 Essays - British Knights

AMIR IZZAT BIN KAMARUDZAMAN FB15103 Essays - British Knights AMIR IZZAT BIN KAMARUDZAMAN FB15103 MOVIE REFLECTION 1. Stand up for your rights We can see that the Malayan people have the rights to to govern their own country by their own people and no outside forces should get involve. The people must stand up for their rights against outside forces. From the movie we see that the British Empire wanted to establish Malayan Union that wants to take control over Malaya. Because of this, the people went on strike demanding for the Malayan union not to be formed . 2.Good strategy In order to win a fight, we must have a good strategy. A good strategy makes it eas ier to take down the enemy. In the movie, a good strategy was conducted by the MPAJA where they targeted the plantations first which was the economic bone of the British empirein Malaya. It was a smart idea by the MPAJA because then they wont have resources. 3. To never give up When we are down, we should still go forward and never g ive up .We should not lose hope . When the communist attacked and killed the plantation to disrupt the economy ,the planters and British did not run away but they prepared themselves to fight back by equipping themselves with firearms . 4.United against a common enemy We should always stay united no matter wht race or religion we are because together we are stronger like the Malay phrase 'bersatu kita teguh, bercerai kita roboh'. By being being united we can achieve greater things in life. From the movie, united can be seen when the British decided to work together with the locals to take down the communist threat. 5.B e prepared and educated If we want to achieve something, we need to educate ourselves first. We must prepare ourselves beforehand if things don't go as planned. This we can see when the British wanted to defeat the communist where they are hiding in the jungle but they are slowed down by the thick jungle and not prepared. 6. Psylchological tactics You gain people's trust by using psychological tactics. If you want something from a person , you need to gain his trust. Psychologial tactics can be seen in the movie when General Sir Gerald Templer adopted the "hearts and minds" campaign which ultimately gained the support of the people . 7. Leadership skills are important Leadership is important so that the people have someone to rely on and know what is best for them. Leader holds a big responsibility for an organization ,community ,country etc. Bad leadership skills can be seen when British High Commissioner Sir Edward Gent cannot handle the pressure from the communist on the contrary to the good leadership skills led by General Sir Gerald Templer who did great in helping to defeat the communist. 8. Bravery We should be brave in what we believe in or what we are fighting for. In this movie see the bravery of the communist to fight the British eventhough they are low in numbers. Despite they are in huge disadvantage compared to the British forces ,they still willing to fight them. 9. Language barrier It is important for us to learn other languages also. This will allow us to be able to communicate with other people of different languages thus making it easier to understand each other so there wil be no misunderstanding. From the movie we see that British learn our language and Chinese so that can communicate. 10. Patriotism Everyone must have this patriotism value implemented in ourselves. It is important for us in Malaysia to feel the need to defend and fight for our country. In the movie ,the people wanted to get rid of the communist terrorising the Malayan people so they cooperate with the British to take down the communist and accomplished it .

The Benefit to Affordable Housing in Communities - Affordable Housing Research Paper

The Benefit to Affordable Housing in Communities - Affordable Housing Is Not a Detriment To Neighborhoods - Research Paper Example Affordable housing is an indispensable part of all communities they are not detriment to neighborhoods, and when they get done correctly they will have a positive economic impact. People require decent housing to be happy, healthy and successful. The in affordability of housing is a serious problem, mostly in the growing cities where the demand of affordable housing exceeds the stock of less expensive and older residences. Increasing the affordability of housing helps solve problems and achieve other planning objectives. These include: 1. Reduce the homelessness and its associated problems. 2. Flexibility and financial savings to lower income households. 3. Accommodating students, lower wage workers, hence supporting local economic development. 4. Allows aging in place. Affordable and accessible housing that are suitable for disable people allows residents to stay in their community through the changes. 5. Road and parking facility cost saving. The residents can help reduce parking c ongestion and the costs of parking to the government and businesses. 6. Increased levels of economic opportunity. An improved access to employment and education leads to increased rates of employment and wages. ffordability requires more than low mortgages and rents. True, affordable housing should [sic] affordable accessible housing, i.e. lower priced housing situated where the basic services are easily accessible without the use of automobiles. Affordable accessible housing allows the households with different incomes, needs and abilities to live as one in diverse and attractive neighborhoods. Affordable housing is, therefore, not detriment to the neighborhoods but offer the chance of people living together in harmony Affordable housing organizations become primarily concerned with providing help to many low and moderate income households to achieve significant and affordable housing. Housing, however, affects the surrounding neighborhoods they get located in, together with the li ves of the residents. Nevertheless, properly managed and designed affordable housing can have a positive impact on the property values in the surrounding areas. The impact of affordable housing on property values The major reason for the opposition directed towards the development of affordable housing is the idea that the surrounding property values will get affected. Having new affordable housing creates concerns over the development of poorly maintained structures, negative changes in the neighborhood ways of life and lead to increased crime. These problems should be weighed against the ways that the development of affordable housing projects could impact the values of the surrounding property values positively. These developments could take the form of rehabilitation of dilapidated buildings and vacant lots. Affordable housing could be maintained and managed well (Ahrentzen 17). Developments of affordable rental projects with nonprofit management get found to have positive impac ts

Assignment Example | Topics and Well Written Essays - 250 words - 3

Assignment Example Data for the 2009 ACS survey was collected between January 2009 - December 2009. Respondents were asked about their income from the previous 12 months. Data generated from the 2009 ACS therefore refers to the period January 2008-Noverember 2009. On average women earned $35,549 per year. On average men earned $45,485 per year. Women therefore only earned 78.2% of what men earned (i.e. men earned 21.8% more each year than women). Compared to the previous year (2008 ACS), both genders experienced a wage increase (men earned $324 more, whilst women earned $445 more). This indicates that the gap between men and women’s earning is decreasing. In all 50 states, women’s average earning were less than men. However, there were significant variations between gender earnings in several states. For example, in Arizona, California and Texas, women to men’s earnings ratios were 80% or more (smaller earning gap between genders). In Wyoming there were very significant differences in gender earning (women only earned 65.5% of what men earned). Why Do Women Earn Less Than Men? There are many reasons why women on average earn less than men. Reasons include; Under represented in highly paid jobs, e.g. bankers, lawyers Traditionally associated with domestic duties, e.g.

Reformists or Fundamentalists for Iran Essay Example | Topics and Well Written Essays - 750 words - 1

Reformists or Fundamentalists for Iran - Essay Example This difference leaves the citizen with a choice to make in a democratic nation like Iran (Koontz 98). No party is said to be perfect in their ideas since, in either side, there are both positive and negative effects. However, having compared the goals ideologies and their take on religion, I will advocate for the reformists. This paper seeks to examine the main agenda of the reformists compared to those of the fundamentalists by analyzing their respective ideology, theocracy and religion. The goals that the reformists seek to achieve make them distinct from the fundamentalists. Their main objective is to preserve theocracy in the country. They put emphasis on the need of bringing certain democratic reforms into existence (Koontz 25). Every Iranian should be aware of his or her right accordingly and no one should be discriminated in regards to the gender or the tribe. For instance, in this years elections’ campaigns the reformists who had found refuge in the West due to p ost-election repression of 2009, had come up with a competing discourses as to what reform should be composed of and how an Islamic Republic should look like (Seifzadeh 254). This, according to me makes reformists admirable than the fundamentalists, who base their theocracy on the belief that not all people are equal. To illustrate the theocracy of the fundamentalists, we examine on their belief about the nature of women and men and their roles in society. They argue that, in Iran, women are inferior to men both mentally and physically. Their duties were restricted to child bearing and nurturing prescribed by their biological determinism. They were also to ensure comfort and satisfaction to their husbands. The Fundamentalists sought to suppress the roles performed by women and enhanced control of men over women. They ensured that their visibility in public was not guaranteed. This is not a true picture of a democratic country

Fragrance Advertising and Brand Study

Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe Fragrance Advertising and Brand Study Fragrance Advertising and Brand Study INTRODUCTION TO THE PROJECT What is Brand? â€Å"Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers.† Brand is a name or symbol that is commonly known to identify a company or its products and separate them from the competition. A well-known brand is generally regarded as one that people will recognise, often even if they do not know about the company or its products/services. These are usually the businesses name or the name of a product, although it can also include the name of a feature or style of a product. Brand Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Also positioning is defined as the way by which the marketer creates impression in the customers mind. The task of the marketer is to mould consumer perceptions so as to occupy the desired position for his brand. Perceptions or brand positions can be changed even if the product is the same; this is known as repositioning of a brand. Positioning has four components. The first component is the product class or the product category in which the brand is to operate. The second is the consumer segmentation. It is impossible to think of a position for a brand without, at the same time, considering the segment for which offers benefits that other brands do not. The third is the mapping of the brand in the consumer mind. Brand benefits and attributes make up the fourth component of positioning. A consumer can allot a position in her mind only to a brand whose benefits are meaningful to her. The search for vacant positions in the market must be conducted with reference to the product benefits and the preferred importance of such benefits. The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the Definition from Wikipedia The position that we seek in a consumers mind is based upon the knowledge of the consumers perception of the product category. What is the imprint of the various brand in the consumers mind? Is there a vacant position? The answers lead us to a product concept and the emotional or psychological values which it must offer. The position which a brand seeks in the target customers mind is influenced by its functional features or attributes. The attribute must be such as to make the position credible. The position of the brand is also influenced by its non- functional features comprising functional as well as emotional or psychological values. Positioning is the pursuit of differential advantage. One of the major contribution of positioning theory to marketing strategy has been to bring out the concept of dissimilarity between the brands in the minds of target consumers and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product. Who am I? What am I? For whom am I? Why me? The answers to these would determine the brands position in the mind of the consumers. Except for the most basic necessities, consumers buy product both for their functional benefits and their symbolic meanings. Consumers prefer to buy those products and brands that match best with their image of themselves. Brands can be, and are likened to people; they acquire human characteristics. This is known as brand personality. It refers to the symbolic and emotional characteristics of a brand. Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. COMPANY PROFILE McNroe Consumer Products Pvt Ltd 14,Netaji Subhas Road. Kolkata Phone- +91 33 22102095 Website-www.mcnroe.com Vision To become the most admirable grooming and lifestyle brand in India. The booming young adult population with high disposable income is more conscious of the latest trends than ever before. Keeping pace with changing times, the company is sharply focused to create and offer great products to the Indian Youth. HISTORICAL BACKGROUND The company was originated in the year 1986 as McNROE Chemicals. Promoted by Mr. N.K Daga. He is currently a Director in the company. McNROE Chemicals was incorporated as McNROE Chemicals Pvt. Ltd. On 26th July 1996. In September, 2009 the name of the Company changed as â€Å"McNROE Consumer Products Pvt. Ltd. with a view to reflect the aspiration to be a personal care Company. The company operates on a sound understanding of fragrance and its relevance to customers. The business of the Company grew in size and stature and in first 10 years of its business successfully expanded the area of distribution of its products to the states of Eastern North East India and North Central India. PRESENT STATUS Presently the company is a 140 crore company. The companys distribution network spans across Dealers, sales agents, CF agents and Super Stockist. Company brands are distributed across the country through a team of 1200 distributors covering 380000 Retail outlets. The Company has its manufacturing units in the state of Uttaranchal. The company is currently building capability to enter and serve Modern Trade Outlets. The marketing strategy of the company has been consulted by the Future Brands. MAJOR BRANDS HEAVENS GARDEN Products- Talcum Powder, Skin Care (Anti septic Cream, cold cream, moisturizing lotion) SECRET TEMPTATION (Female Range) Products- Talcum powder, perfumeries (perfumes deodorants) WILD STONE (Male Range) Products- Talcum Powders, perfumeries (perfumes deodorants), Skin care products (Shaving cream, After shave lotion, Shaving brush, Soap) Premium range of cosmetics is marketed under the brand name SECRET TEMPTATION and WILDSTONE for female and male range respectively. Mass family segment is marketed under the brand name HEAVENS GARDEN. The range of products of company include talcum powder, cold cream, anti septic cream, deodorant, spray perfume, moisturizing lotion, After Shave Lotion, Soap. INTRODUCTION TO THE BRAND WILD STONE Living life on the edge can be intensely pleasurable. Wild Stone is for the man who enjoys unshackled pleasure Wild Stone is a quintessentially male brand, providing personal care products for young Indian males. Rough and rugged, it does away with the controlled norms of social interaction, taking contact between men and women to an elemental, instinctual level. Wild Stone bases its products on the changing needs of Indias youth. Wild Stone answers the need for fragrance on the go, with its Deodorants and Perfumes. The strong fragrances are ideally suited for Indian weather conditions. Soaps and shaving products complete a mans personal care ritual. With a wide range of fine fragrances, Wild Stone offers an international experience to its users. The brand was started in the year 2005, targeting the middle class working people. Their products are targeted at the uber-masculine male â€Å"who loves living life on the edge†. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. The brand is targeted at male aged 22-28. All its campaigns revolve around this central theme of seduction where girls make the first move. The feeling of being seduced gives a big boost of self confidence to a man. Along with these, the brand also ensures that customers are constantly engaged with new fragrances and campaigns. The company started the brand with a tagline â€Å"Wild by nature†. They moved on to the â€Å"Barely Legal† tagline which was more subtle and had sexual Undertones. Now the brand has again a new Tagline â€Å"It happens†. The new tagline gives a message that Wild Stone man doesnt have to Try Too Hard†. Brand anchor is â€Å"Dangerous Liaisons† and the brand destination is to become â€Å"The iconic Indian Male Fantasy brand that owns the space of Indian sensuality†. Wild Stone has grown rapidly over the last two years, to emerge as the number three brand in the fastest growing FMCG category today. It is the top brand in several states, has achieved universal awareness. With a clearly differentiated position, and strong growth across categories, Wild Stone is set for success. Wild Stone has become one amongst the top three brands in the Indian deodorant market within few years of its launch. Wild Stone deodorant has a national market share of 7.4%. PRODUCTS Deodorants TalcShaving cream Soap Aftershave Lotion DEODORANTS Night Rider Green, aromatic,floral, woody, musky Wild Stone Wild Stone Aqua Fresh Citrus, spicy, floral, ambery, woody, musky Aqua freshness with citrus and amber. Wild Stone Raw Passion Aromatic, green, citrus, slightly fruity, ambery, woody, musky Sparkling, energetic irresistibly masculine. Wild Stone Ultra Sensual Aromatic, lavender, rosemary, spicy fresh, woody, musky The classic fragrance of the Wild Stone man. Wild Stone Hydra Energy Citrus, fresh, lavender, spicy, aromatic, green,woody, ambery, musky Refreshing fragrance, perfect to begin your day. Wild Stone Forest Spice Green citrus, lavender, aromatic, spicy, woody, powdery, musky Adventurous to the core. OBJECTIVE OF THE STUDY To study the deodorants industry in India To study the companys desired consumer perception of its brand WILDSTONE To make an in depth study and analysis of the actual brand perception of the consumers To locate gaps, if any, between the desired and actual brand perception Recommend strategies, based on my project study results, to plug such gaps. Research design and methodology Sources of data collection The study is a cross sectional study. Data was collected at a single point of time. For the purpose of present study a related sample of population were chosen for the sake of convenience. Primary data: It is the data collected afresh or for the first time OR It is data which is collected by the researcher directly from the respondents. There are various methods of data collection. The ones I have used are:- Observation : Data is collected based on observation done in the market Interview method:. Collected some information by informal interviews by the target consumers at different places to formulate the correct questionnaire. Questions related to the survey were asked on one to one basis Questionnaire: Designing the questionnaire Ø Multiple choice questions Ø Scaling Ø Subjective Method of sampling It refers to the method to be applied and the technique to be used in selecting the sample. Random sampling A sampling process where each element in the target population has a equal chance or probability of inclusion in the sample. Judgmental Sampling The selection of a unit, from the population based on the judgment. Judgment sampling involves the choice of subjects who are most advantageously placed or in the best position to provide the information required. They could reasonably be expected to have expert knowledge by virtue of having gone through the experience and processes themselves and might perhaps be able to provide good data or information to the researcher. Sample size A sample is a part of the total population .It can be an individual or a group of elements selected from the population. Although it is a subset it is representative of the population. The Sample size is 120. Questionnaire The questionnaire format was made in accordance to the research objective. However the questionnaire was modified as the survey progressed for the purpose of seeking more authentic information to enhance post survey analysis The questionnaire format is available in the annexure Research methodology It is a set of systematic techniques used by scientific researchers. During execution, the framework should always indicate the purpose of what one is doing at that moment The research methodology used is Descriptive Analysis study: Descriptive research (or statistical research)  § This research describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, when, where and how  § Although the data description is factual, accurate and systematic, the research cannot describe what caused the situation.  § The description is used for frequencies, averages and other statistical calculations.  § Qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of the findings are. In brief, descriptive research deals with everything that can be counted and studied. However there are always restrictions to that. Our research must have an impact to the lives of people around us. Similarly the results of this project will be beneficial to both the company and the consumers since the company will use these key findings about the consumers brand and consumption perception to design its marketing and other strategical concepts to position the brand in the consumers mind. ANALYSIS OF THE STUDY As mentioned the project is relating to mapping the consumer perception about the brand WILDSTONE. Evaluating the different framework available for conducting the survey. Then shorlisting the appropriate framework. For this project KAPFERERs BRAND IDENTITY PRISM have been considered for the survey. Brand Identity Prism Kapferer has developed a brand identity prism where he distinguishes a sender and recipient side, plus an externalisation and internalisation side. The 6 identity facets express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. The six facets of the identity prism can be described as- Physique -Physique is both the brands backbone and its tangible added value. It is the basis of the brand. An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Personality- An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. Culture- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. Here culture means the set of values feeding the brands inspiration. Relationship- It is the handshake between the consumer and the organization. Reflection It is the consumers perception about the product. Self image-If reflection is a targets outward mirror, self image is the targets own internal mirror. Through our attitude towards certain bran, we indeed develop a certain type of internal relationship with ourselves. An external intangible facet reflecting the customer attitude towards the brand. These six facets define the identity of the brand as well as the boundaries within which it is free to change or to develop. It demonstrates that these facets are all interrelated and form a well structured entity. Kapferers brand identity prism defines the following: The brands particular vision and aim What makes the brand different What need is the brand fulfilling What are the value or values What is its permanent nature What are the signs which make it recognizable BRAND IDENTITY PRISM OF WILD STONE DATA ANALYSIS The following are the results of the survey done for the brand Wild Stone.The questionnaire was designed based on the Brand Identity Prism.The 6 identity facets of the prism express the tangible and intangible characteristics of the brand and give it a unique authority and legitimacy of values and benefits. 1. What is your Profession? 69 percent of the target consumers were serviced based people. 31 percent people were business men. 2. Why do you use deodorant? A question was asked by the people relating to the utility of deodorant to them.43 percent of the people use deodorant for freshness. 23 percent of the target consumers use it for removing body odor. 3. From where do you purchase deodorant? 4. How do you give importance to the factors while purchasing a deodorant? (Rank 1 for the highest priority and 5 for the lowest) When the target consumers were asked about the priority they have before purchasing a deodorant for themselves, 43 percent people go for the fragrance. They give importance to the smell of the deodorant. 27 percent give importance to the brand of the deodorant. 5. Which brand of deodorant do you use? (The survey was done for the 3 brands of deodorants. Axe, Park Avenue and Wild Stone. The survey of the customer was not considered if he used any other brand of deodorant.) 48 percent of the target consumers are the users of AXE, an HUL product. Axe holds the major share among the other brands of deodorants i.e Park Avenue and Wild Stone which holds 24 and 28 percent respectively. PHYSIQUE An exterior tangible facet communicating physical specificities, colour, form and brand qualities. Physique is the starting point of branding and therefore it forms the brands backbone. 6. How do you recognize the Wild Stone products? * More than 1 answer was also given by the target consumers. For eg. a consumer may say that he recognize the product by the color and logo. An open ended question was asked by the target customers about the recognition of the Wild Stone brand. The question was asked by the consumers to know what makes them recognize the brand Wild Stone. As surveyed with 120 target consumers, 64 percent people recognize the Wild Stone brand products by the color. Around 12 percent people recognize by the logo unit of the brand. Only 17 percent people were able to recognize the logo unit of the brand i.e. the Scratch Mark. Few people recognized the product from their overall packaging unit. 7. Which color comes to your mind when you think of the Wild Stone product? * More than 1 answer was also given by the target consumers. Again an open ended question was asked to the target consumers to know what color comes in their mind when they think about the Wild Stone brand.39 percent of the target consumers responded the color black .17 percent consumers perception matched with the companys view i.e. the color Silver .The company associated silver with the brand. As the color silver signifies self-confidence and self-assurance. However, majority chose the color black with the brand. 8. Other than the Brand name, what symbol in the product helps you recognize the product? Logo unit helps to recognize the brand easily. Logo units are the representatives of the brands. Only 22 of the target consumers recognized the symbol in the product i.e. the scratch marks. PERSONALITY An internal intangible facet which forms the character, soul and brand personality which are relevant for brands. 9. If Wild Stone a man, which age group should he belong to? The brand identity prism focuses on the personality of the brand. The intangible facets like the age, the character etc. of the brand. The company has positioned the brand to reflect the person belonging to the age group between 22-28. Around 56 percent of the people matched with the companys perception.31 percent of the target consumers perceives the brand to belong to the age group of 18-22. 10. Which celebrity would you suggest who should endorse Wild Stone? As the company says the brand is definitely for male. Wild Stone markets itself as the masculine and mysterious brand in the Indian market. All its campaign revolve around the central theme of seduction where girls make the first move. Had Wild Stone been a person, its appearance would have been a masculine type. Company feels the brand as the masculine and the mysterious type.38 percent of the target consumer feels that Akshay Kumar is the better choice who can endorse the brand. Akshay Kumar the action hero is known better for his masculine nature. So the majority feel Akshay Kumar as the best option for endorsing this brand. They have the same perception as the company. Company also positioned the brand as mysterious if a person.And around 32 percent of the target consumers feel Emraan Hashmi (better known for his mysterious characters in Bollywoodmovies) can be a better option for endorsing the brand. 11. What sort of games would Wild Stone play, if a man? ENJOYS A HINT OF DANGER The Wild Stone brand as a person will enjoy a hint of danger. Company positioned it as a brand which enjoys the risk and adventure. The danger with that adventure is enjoyed. Bungee jumping is considered as the most dangerous game among the options given. 20 people of the total 120 believe that the brand Wild Stone if a person will enjoy Bungee Jumping. But 48 out of 120 believe that Wild Stone as a person will enjoy river rafting the most as it appeals more thrilling and adventurous. REFLECTION- An exterior facet with tangible and intangible areas, and defines the behaviour that identifies the brand the way the brand connect to its customers. 12. If Wild Stone were a person, rate the following attributes: (1 denotes for Strongly Agree and 5 for strongly disagree) CULTURE- An internal intangible facet to integrate the brand into the organization which is essential in differentiating brands. It symbolises the organization and the value it stands for. 13. If Wild Stone a person, please rank its modernity. The company positioned the brand to be modern. It belongs to the young generation. 58 percent of the target consumers feel the same. 14. If Wild Stone a person, which nationality would he belong? The nationality plays an important role in understanding the cultural background of the brand the consumers would associate it to. The brand belongs to the Indian Nationality.58 percent of the target consumers say that the brand is the Indian brand. It belongs to the Indian nationality.17 percent of the target consumers say that the brand is of American nationality. SELF IMAGE Self-image is the external intangible facet reflecting the customers attitude towards the brand. These inner thoughts connect personal inner relationship with the brand. So called: the target internal mirror 15. Describe people who will be users of Wild Stone brand. * More than 1 answer was also given by the target consumers. When the Wild Stone users were asked about how they feel when they use the Wild Stone deodorants or how they fe

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Life Liberty and the Pursuit of Same Sex Marriage Though the United States in modern times has fostered a politically correct environment, where any form of bigotry or bias is frowned upon and scorned, and though we live in a country that was founded upon the principle of equality, gay and lesbian Americans today still struggle for acceptance, and to be allowed in all fifty states to legally marry their partner. While this nation has fought bigotry and bias for many years, the same sex marriage issue came into focus in the late 1960's, and has grown in fervor and ferocity every decade since then. Today there is still no unified federal law or policy in place in regards to this important issue, and states have many different views and policies in place, as do different political parties, religious sects, individuals and other organizations. It is difficult to believe, in this day and age, that we as a nation still struggle to recognize and respects the rights of all individuals. Gay and lesbian people believe that they should have the same legal rights as heterosexual couples in regards to marriage, and they have valid points. If you spend your adult life in a relationship with someone, they should be able to have rights when you face a medical crisis or die, and they should also be able to take advantage of the same tax breaks as any other couple. Opponents, especially religious opponents, consider gay marriage unnatural and a violation of the traditional union between a man and a woman, but it is also important to point out that at different points in American history, women and minorities were not viewed as equals to the white majority. Thankfully those things have changed over time, and much like the civil rights movements, th... ...disagree with their party's core values in regards to this issue, but they are a small minority. To put it very simply, I don't see how anyone, in this day and age, can argue with same sex marriage. I believe in the principles that this great nation was 5. founded upon, that we are all created equally, that we have a right to liberty, that if we don't break laws or hurt anyone, we should be treated fairly, and that discrimination of any kind is wrong. Also, there is supposed to be a separation of church and state, so I don't believe religious morals and principles should guide policy or law. Ultimately, I believe we will get past this issue, as volatile and polarizing as it is, and same sex couples will get the legal rights they deserve, and this country will not sanction legalized discriminations against anyone due to their skin color, sex, religion, or sexuality.